What can you do if you cant get your weekly shop in the back of your car? Stick it to the bonnet, obviously! Not sure it’ll be much success driving down a busy motorway (unless your stuck on the M25 in rush hour, in which case you MIGHT be able to keep all your purchases in tact) but this is what Tesco did in order to rasie awareness of their new petrol offer.
The supermarket chain decided to pimp their ride with carrots, eggs, toilet roll, and cheese, catching the eye of bewildered passers by at a petrol station.
This masterpiece appeared last week in a Tesco in Watford to support their research which showed nearly half of us are claiming fuel prices are preventing us from seeing their loved ones. As there was no news hook to the story (research by Tesco to promote Tesco Clubcard offers) it is important to think of other avenues to make it appealing to the online media. So to make a story like this more exciting and to give it more appeal, we made it as visual as possible by sticking food and cleaning products to a hatch back!
In the world of PR no day is the same and the joys of working alongside brands and agencies for varying projects means we work on some of the strangest stunts. Although not entirely bizarre – who doesn’t want to carry their beans on their car from the shop back home(!) – this one did get some great pick up online from the likes of the Mail Online, BT.com, AOL and Yahoo, and at the end of the day, it’s pretty random and subtly gets the message across.
Post by Daisy Bambridge, Project Manager @ TNR Communications
